Excellent Jobs is a consulting andrecruitment firm, dedicated to hiring and managing great talents for its clients.

We are recruiting to fill the position below:

Job Title: Digital Marketing Specialist

Location: Ikoyi, Lagos

Employment Type: Full-time

Job Summary

Digital Marketing Specialists should compare the company’s advertising techniques and offerings with those of competing businesses.

They should help maintain a profitable message for the company and help with research to ensure that offerings come close to ideal price points to offer value to potential clients but still let you enjoy a thriving business.

They should keep an eye on data that shows changing trends in advertising consumption and ensure that potential clients and consumers view your company’s ad projects and buy your products.

Responsibilities

Duties will often include the following:

Research advertising trends

Research competitors’ pricing and products

Decide on appropriate placement of ads

Determine what content will reach customers

Develop projects to create content

Publish digital marketing content online

Implement email marketing campaigns

Measure digital traffic

Monitor social media and Google Analytics

Optimize paid advertising campaigns using SEO and other tools

Report on the growth and analytics of campaigns to stakeholders

Scale campaigns to maximize ROI

Monitor project status and budget

Conduct market research to inform campaigns

Brainstorm and implement experiments and conversion tests

Other Responsibilities:

Work with internal marketing teams and external suppliers to drive successful execution of the client campaigns, client success is paramount.

Create and monitor email marketing campaigns to maximize client results.

Monitor activity, answer questions, create content, analyze trends, and resolve issues on social media channels.

Monitor and report on web traffic and source analytics against KPIs.

Work on pre-designated client content, as well as create original content.

Research advertising trends

Research competitors’ pricing and products

Decide on appropriate placement of ads

Developing and executing the organisation’s annual digital marketing plan, including PPC, SEO, Social Media, Affiliates and Display/Re-targeting

Devising innovative digital marketing campaigns, that feed into the organisation’s overarching marketing strategy

Creating engaging digital content that increases customer engagement and enhances the organisation’s online brand

Implementing strategies to drive traffic to the organisation’s website, including SEO and PPC

Creating and implementing a social media policy and framework for the organisation

Moderating all social media platforms including Twitter, Instagram and Facebook

Managing the digital marketing budget, including allocating budgets across different channels and platforms

Producing regular digital dashboards for the Head of Marketing, reporting progress against set KPIs

Working closely with colleagues in sales and IT to ensure all activity is integrated

Other duties as assigned by the management team.

Professional Requirements

Proficient in content creation, strategy, Google Analytics, email marketing, and paid social advertising.

Must be strategic, possess a strong attention to detail, demonstrate good communication skills, and have exceptional organization.

Google Certified.

This person must have the ability to work within deadlines and manage multiple tasks and/or projects while portraying a positive attitude.

Minimum 2 years’ experience.

This role is flexible dependent on the candidate (full time).

Salary

N50,000 – N90,000 Monthly.

Application Closing Date

10th January, 2025.

How to Apply

Interested and qualified candidates should send their CV to: excellentjobs95@gmail.com using the Job Title as the subject of the mail.