Head of Demand Generation at Reliance Health

Full time @ListingAPI-2 in Medtech Email Job
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Job Detail

  • Job ID 24064
  • Experience See Job Description
  • Gender Male or Famele
  • Qualifications See Job Description

Job Description

eliance Health uses Technology to Make Healthcare Accessible and Affordable. Through an integrated approach that includes affordable health insurance, telemedicine, and a combination of partner and proprietary healthcare facilities, Reliance Health offers innovative healthcare solutions that meet the needs of emerging markets.

We are recruiting to fill the position below:

Job Title: Head of Demand Generation

Location: Lagos (Remote)
Employment type: Full-time
Category: Brand and Growth


  • The Head of Demand generation at Reliance Health is responsible for the growth of the company’s sales pipeline, by building and optimizing its demand generation machine.
  • The ideal candidate will bring extensive experience managing demand generation or customer acquisition teams in a SaaS-based company.
  • Our future head of Demand Generation is a sharp, high-energy, hands-on and results-oriented leader, who can inspire and guide a team of marketers to deliver campaigns that meet aggressive ROI targets.


  • To achieve success this position requires an applicant who is a lead generation “machine” who knows how to plan and execute both fast, and to an extremely high quality.
  • Build and optimize a scalable demand generation machine that delivers the quality demand sales needs to meet aggressive revenue targets.
  • Develop account-based marketing activities across email marketing, digital marketing, SEM and SEO, events, website and more that will drive demand in key enterprise accounts and segments
  • Define and execute marketing automation processes based on best practices
  • Lead a team of experts to deliver highly effective lead generation activities
  • Collaborate with product and sales leaders to analyse the buyer journey and leverage commercial knowledge to optimize the marketing activities
  • Optimize lead flow, data hygiene, lead scoring, and nurture models that align to industry best practices and perform above benchmarks
  • Define and track performance KPI the reflect the ROI of the marketing activities you initiate and manage.


  • At least 5 years of demand generation experience preferably within a SaaS company.
  • At least 2 years managing a demand generation/customer acquisition team
  • Managed successful SEM and digital marketing campaigns.
  • Defined and executed successful account-based marketing campaigns
  • Expert in end-to-end digital campaign development, execution, and measurement
  • Strong experience with Zoho and/or Salesforce CRM
  • Proficient with google analytics.
  • Excel power user.
  • Fluent English is a MUST.
  • Excellent analytical and quantitative skills to interpret data and translate it into actionable changes
  • Excellent communication skills, both written and verbal, with close attention to quality and detail.
  • Sales oriented: Always ROI driven. You live by the company’s MQLs, SQsL, and Closed-wons metrics.
  • Strong organizational skills to effectively manage multiple people, and projects with tight deadlines
  • Data-driven & Tech Geek: You enjoy experimenting with new tech platforms and finding new effective ways to generate leads. You will not shy away from writing a query using SQL, you will chart data flows if needed and write a script to generate a report based on CRM data.
  • Creative: Work with content writers and graphic designers to increase engagement metrics with marketing collaterals
  • Insatiable desire to grow yourself, your team, and the company
  • Soul Player: you are passionate about what you do. You will go above and beyond any given task. You can’t help it. It’s who you are


  • Work alongside & learn from best-in-class talent
  • Join a market leader within the Insurance space
  • Attractive Salary & benefits
  • Unlimited leave days
  • Fantastic work culture
  • Great work-life balance

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online

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