Hospital Digital Marketer at CareOne Digital Hospitals

Full time @ListingAPI-2 in Healthcare / Medical
  • Ibeju-Lekki, Lagos, CareOne Digital Hospitals View on Map
  • Post Date : February 6, 2024
  • Apply Before : February 15, 2024
  • 0 Application(s)
  • View(s) 49
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Job Detail

  • Job ID 44480
  • Experience See Job Description
  • Gender Male or Famele
  • Qualifications See Job Description

Job Description

At CareOne Medicals, a fast-growing digital hospital chain with a presence across the country, we are dedicated to revolutionizing healthcare access and delivery in Nigeria. Our commitment is rooted in a vision to provide quality and affordable care to every corner of the nation, ensuring that no one is left without access to essential medical services. With a comprehensive network of healthcare facilities, a focus on sustainability, and a dedication to community outreach, we are shaping a healthier future for all.

We are recruiting to fill the position below:

Job Title: Hospital Digital Marketer

Location: Lekki, Lagos
Employment Type: Full-time

Responsibilities

  • Develop and execute digital marketing strategies for the hospital.
  • Manage social media accounts, creating engaging content to increase brand awareness.
  • Optimize the hospital’s website for user experience and search engine visibility.
  • Coordinate online advertising campaigns to reach target audiences effectively.
  • Analyze data and metrics to assess the success of digital marketing efforts.
  • Collaborate with the marketing team to ensure consistency across all channels.
  • Create and manage email marketing campaigns to engage and retain patients.
  • Stay informed about industry trends and emerging digital marketing technologies.
  • Monitor and respond to online reviews and feedback from patients.
  • Build and nurture relationships with the hospital’s online community.
  • Implement SEO (Search Engine Optimization) strategies to improve the hospital’s online visibility and rankings in search engine results.
  • Utilize data analytics tools to track key performance indicators and generate reports on the effectiveness of digital marketing initiatives.
  • Collaborate with healthcare professionals to ensure accurate and compliant representation of medical information in digital content.
  • Manage online reputation by monitoring and responding to patient inquiries and comments on social media and other digital platforms.
  • Stay abreast of healthcare regulations and compliance standards related to digital marketing activities.
  • Develop and execute targeted digital campaigns for specific medical services or departments within the hospital.
  • Conduct market research to identify trends, competitive landscape, and opportunities for digital growth.
  • Work closely with graphic designers and content creators to produce visually appealing and informative digital content.
  • Implement lead-generation strategies to attract potential patients and convert leads into appointments or engagements.
  • Collaborate with IT teams to ensure the security and integrity of digital assets and patient data.

 

Education and Qualification

  • Degree in Business Administration/Management / Marketing or any of the Social Sciences.
  • At least 3 years of marketing experience.
  • At least 2 years of experience in the same role in a hospital.
  • Demonstrate strong leadership qualities.

Requirements & Skills:

  • Knowledge of marketing mix
  • Social media marketing skills
  • SEO skills
  • Web management skills
  • Target oriented
  • Product knowledge
  • Good communication and presentation skills
  • Ability to work long hours, often under pressure
  • Demonstrable leadership skills with an ability to demonstrate a flexible leadership style
  • Effective decision-making and problem-solving skills
  • Team player.

Application Closing Date
15th February, 2024.

Method of Application
Interested and qualified candidates should send their CV to: outreachmedicalservice@gmail.com using the Job Title as the subject of the mail.

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